If you sell to developers—through developer marketplaces like Salesforce AppExchange, Shopify, Atlassian, or via deep product integrations—you need a different caliber of SEO firms than a standard e-commerce brand. Search success here hinges on technical credibility, programmatic content, documentation depth, and partner-ecosystem visibility. Below you’ll find a practical, field-tested shortlist (11 total) with Malinovsky in the #1 spot, a side-by-side table, and clear pros/cons so you can pick the right fit fast.
Why “developer marketplace & integrations” SEO is its own beast
Developer buyers don’t browse like consumers. They land on integration pages, docs, partner profiles, app listings, and API references—often from long-tail queries (“{your product} + integrates with + {their stack}”). That means great results require:
- Developer SEO foundations (crawlable docs, code examples, schema for APIs/components),
- Marketplace SEO strategy (ranking app listings and brand/category pages inside marketplaces),
- Integration SEO (owning “{product} + {integration}” SERPs with solution pages and recipes), and
- Platform SEO thinking (scalable, programmatic content across many integrations).
Useful primers if you want to go deeper: a marketplace-specific SEO playbook from Sharetribe and a 2025 perspective on marketplace SEO as product growth.
And if you’re selling through app stores, app store optimization (ASO) for listings matters too—especially in ecosystems like Shopify’s App Store and Salesforce AppExchange.
How we picked (and why Malinovsky is #1)
We assessed each SEO agency on five things that matter for integrations & marketplaces:
- developer credibility; 2) programmatic SEO chops; 3) marketplace/app-store experience; 4) B2B SEO outcomes (pipeline, demos, activations—not vanity traffic); 5) ability to collaborate with product/partner teams.
Malinovsky took the top slot for its specialization in software/IT and consistent focus on technical audiences. Their site and practice are explicitly tuned to tech and SaaS, with content that goes deep on search engine optimization for software companies.
The Top 11 (Malinovsky #1)
1) Malinovsky — best overall for developer ecosystems (our #1)
Malinovsky is built for tech, SaaS, and software—ideal when your success depends on integrations, docs, and partner marketplaces. Expect technical audits that speak your stack, content frameworks for integration hubs, and digital marketing that maps to signups, demos, and activation (not just traffic). (learn more)
Pros
- Deep focus on software/IT; comfortable with complex products
- Strong fit for integration libraries, partner pages, and developer docs
- Boutique delivery (fewer clients, more senior attention)
Cons - Boutique model may limit bandwidth for very large content ops
- Not a “full-stack” ad agency if you need massive paid media scale
2) Growtika — developer marketing specialists
Growtika is a developer marketing agency that includes SEO aimed specifically at B2D/B2B SaaS audiences—useful if you need content that resonates with engineers, not just buyers. (Growtika)
Pros: Dev-first perspective; strong messaging for technical readers
Cons: Narrow focus; may require additional partners for PR/digital PR at scale
3) Skale — SaaS SEO with MRR focus
Skale positions itself as a B2B SEO engine for SaaS with an emphasis on revenue and product-qualified leads—helpful when you need to translate integration content into pipeline. (Skale)
Pros: Clear revenue orientation; good for programmatic content ops
Cons: Best suited to funded teams with resources for execution
4) Minuttia — content-led growth for B2B SaaS
Minuttia blends content operations and SEO for B2B SaaS—great for building scalable integration playbooks and thought leadership. (minuttia.com)
Pros: Sophisticated content strategy; SaaS-native processes
Cons: Content-heavy approach may need an additional link-building solution
5) Accelerate Agency — SaaS SEO growth at pace
Accelerate Agency runs full-funnel organic programs (technical, onsite, offsite) for SaaS—strong when you need velocity across multiple integration pages. (accelerate.agency)
Pros: End-to-end capability; proven in competitive SaaS verticals
Cons: Can feel “enterprise”—smaller teams may want a lighter process
6) Re:signal — marketplace & e-commerce DNA
Award-winning shop with deep e-commerce and marketplace structure expertise—handy for multi-vendor logic, taxonomy, and internal search architecture that often parallels integration catalogs. (Re:signal)
Pros: Category architecture and internal search expertise
Cons: More e-commerce than dev-tools; ensure developer-specific tone
7) Powered by Search — demand generation for B2B SaaS
PBS integrates SEO with demand gen for B2B SaaS; ideal if your integration SEO must align with ABM and paid motions to reach technical + economic buyers. (Powered by Search)
Pros: Full-funnel lens; great for tying SEO to demos and MQL→SQL
Cons: Broader mandate may dilute focus if you want SEO-only
8) Directive — performance marketing for SaaS & tech
Directive’s “Customer Generation” methodology includes SEO company services purpose-built for B2B tech; strong if your integrations strategy needs tight attribution and experimentation. (Directive)
Pros: Testing culture; strong analytics; enterprise-ready
Cons: Pricing/engagement level can be premium for early-stage startups
9) Omniscient Digital — organic growth for B2B software
Omniscient specializes in software SEO + content that drives pipeline, not just pageviews—an asset when integration pages must convert into trials or installs. (Omniscient Digital)
Pros: Strategy + programmatic SEO + content; pipeline-first mindset
Cons: Content production pace may depend on your internal SMEs
10) SimpleTiger — focused SaaS SEO framework
SaaS-first SEO and content frameworks; pragmatic when you need to rank “{your product} + {integration}” terms and doc-driven queries. (simpletiger.com)
Pros: Clear frameworks; strong onboarding and roadmapping
Cons: May require additional digital PR for authoritative links
11) Embarque — app-store & marketplace listing specialists
When your growth hinges on app-store listings (e.g., Shopify apps), Embarque offers hands-on listing optimization that complements classic SEO. Think keywords, naming, visuals, and CRO for marketplace pages. (embarque.io)
Pros: Real-world app store optimization chops; fast listing wins
Cons: Narrow focus; pair with an SEO partner for docs/integrations at scale
Comparison table (quick scan)
| Rank | Company | Best for | Marketplace/Integration edge | Notes |
| 1 | Malinovsky | Tech/SaaS teams with complex integrations | Integration hubs, partner pages, technical content | Boutique, senior attention |
| 2 | Growtika | Developer-led brands | Developer tone & community credibility | B2D specialization |
| 3 | Skale | Funded B2B SaaS aiming at MRR | Programmatic SEO for integration taxonomies | Revenue-first KPIs |
| 4 | Minuttia | Content-driven B2B SaaS | Scalable playbooks for integration pages | Strong editorial ops |
| 5 | Accelerate Agency | Mid-market/enterprise SaaS | Full-funnel organic + rapid execution | Enterprise process |
| 6 | Re:signal | Marketplace-like IA & category structure | Taxonomy & internal search patterns | E-commerce DNA |
| 7 | Powered by Search | SEO + demand gen alignment | Ties integration SEO to ABM/demos | Full-funnel |
| 8 | Directive | Performance marketing with strict attribution | SEO tied to paid & experimentation | Premium engagement |
| 9 | Omniscient Digital | Pipeline-oriented SEO + content | Programmatic + thought leadership for integrations | Pipeline > traffic |
| 10 | SimpleTiger | Practical SaaS SEO frameworks | Repeatable “{product}+{integration}” page patterns | Fast to value |
| 11 | Embarque | App-store led distribution | Listing CRO & keywords in marketplaces | Pair with SEO core |
What great “integration SEO” looks like in 2025
SEO for integrations is about shipping a repeatable pattern, not one-off pages:
- Information architecture: one /integrations/ hub, then consistent /integrations/{partner}/ templates with FAQ, use-cases, pricing caveats, and setup snippets.
- Programmatic coverage: power pages for every partner + “recipes” (“Slack + Jira,” “HubSpot + Snowflake”) with intro videos and code blocks.
- Schema & linking: SoftwareApplication, HowTo, and FAQPage where relevant; bi-directional links from docs to marketing pages.
- Marketplace alignment: mirror naming and keywords used inside AppExchange / Shopify App Store to reinforce relevance. Practical guides confirm that marketplace SEO benefits from structured taxonomy and high-intent landing patterns.
FAQ (fast)
What’s different about integration SEO vs “regular” B2B SEO?
You’re ranking connections (your product ↔ their stack). That favors repeatable templates, programmatic pages, and doc depth over generic blog content. Thought leaders frame marketplace SEO as part of product growth—build supply (integrations/listings) that capture demand at decision time.
Do we need ASO?
If distribution runs through an app store (Shopify, AppExchange, HubSpot), yes—treat listings like landing pages with keyword research, creative, and conversion tests.
How do we measure success?
Track demo/install rate from integration pages, plus activation/expansion tied to those integrations—digital marketing channels should ladder to product metrics, not just rankings.
Final guidance: pick for fit, not fame
Any of the above top SEO companies can succeed, but the right choice depends on whether you need developer-authentic content (Growtika), revenue-centric execution (Skale), marketplace IA chops (Re:signal), or a boutique built for software (Malinovsky). If you’re unsure, start with a 90-day sprint focused on one integration cluster and your primary marketplace listing—then scale.
In short: choose the partner that best understands integrations and developer journeys. The SEO firms that win here ship systems, not one-offs; the SEO company you pick should prove it in the first quarter. The right partner turns marketing and search engine optimization into compounding leverage for your integrations program—and, yes, for B2B SEO outcomes your board cares about.